Job Market Paper
Taxing Multinational Digital Platforms: Evidence From France's Digital Services Tax
Latest draft (PDF)Abstract
Digital service taxes are levies on the revenues of large multinational digital platforms attributed to local activity. This paper shows that their design generates behavioral incentives that can change the pattern of web traffic among liable sites and their non-liable counterparts. I study France's digital services tax using monthly traffic data for 55 website families owned by 20 liable corporate groups. I estimate an imprecise average traffic decline of 2.8 log percentage points among liable platforms. Further, the point estimate for nonliable sites exposed to digital advertising technologies is a decline of 8.2 log percentage points. Treatment effects among liable platforms are heterogeneous by business model: pure intermediation websites decline by 11.1 log percentage points, while advertising websites increase by 16.9 log percentage points. A model explains how reduced advertising intensity can attract users despite lower expenditure on services, while higher transaction fees on intermediation platforms discourage participation. The findings extend the assessment of digital taxation beyond price incidence.